in Blogger Events, Child Care & Parenting, Family Life & Parenting, Sponsored Posts

Babyflo® Campaign Launch with Team A: Let Love Flow with BabyFlo®


Last month I attended the Babyflo® Campaign Launch at Marquee Tent in Shangri-La Hotel, a super fun event showcasing Babyflo® baby care products and introducing Team A as the brand’s first family endorser.


One of the perks of being a mommy blogger is getting invited to these baby events. It was a weekday but I’m glad that I confirmed my attendance because I was able to meet one of the cutest celebrity babies of this generation — baby Primo!

Hosted by the charming Ms. Gelli Victor, the launch started with Philusa Corporation President Mr. Neogin Evangelista welcoming all guests and giving a brief introduction about their company, Philusa (pronounced as fee-loo-suh) Corporation, and how for so many years they’ve provided a wide range of quality and affordable products in the Philippine market.

Did you know that Babyflo®, Cleene, Albratross, Rhea, and Clio are all under Philusa Corporation?

Babyflo® is one of Philusa Corporation’s popular brands. It has been in the grocery shelves for as long as I remember, being one of the leading and most trusted brands when it comes to baby care products.

Team Arellano for Babyflo

Babyflo’s first family endorser, Team A or Team Arellano (Drew Arellano, Iya Villania-Arellano, and Primo Arellano), is the perfect fit to the brand’s image. Their first TVC as a family captures how they happily bond while doing mundane tasks.

Mommy Iya being a first-time mom (and a hands-on, breastfeeding one!) shared her thoughts about how they managed to get through the first few [sleepless] months with baby Primo. She also shared how tough it is to bathe a newborn, but with practice, moms can learn how to be confident. She also mentioned that [Primo] at almost 9 months is so malikot and he’s all over the place when it’s bath time.

As millenial parents, Drew and Iya make sure that they celebrate and document Primo’s firsts, milestones, and small victories. They often post updates of Primo on social media (I’m a follower of the IG accounts!) Daddy Drew admitted that he’s only saling-pusa [in parenthood] and that he owes it all to Iya who spends more time taking care of their son.

Read also:  Get Ready for Make Your Own Havaianas 2014

Team A is a happy bunch and I’m sure Primo will take after his cool and kwela parents. Baby No. 2, please! 🙂

Team A’s TVC features two baby liquid soap products: Babyflo® Oatmeal Bath and Babyflo® Soap-Free Bath. Both are dermatologically tested and hypoallergenic. My kids have already tried both variants and they love using them during bath time! 🙂

  • Babyflo Oatmeal Bath — It is best for baby’s dry and itchy skin. It is gentle and enriched with colloidal Oats that has the ability to absorb and seal in moisture.
  • Babyflo Soap-Free Bath — It is best for baby’s ultra-sensitive skin. Mild and gentle, it is fragrance-free, paraben-free, and non-comedogenic.

After a hearty buffet lunch, chosen guests were asked to join a Karaoke Challenge. Team A’s upcoming TVC is a bath time jingle of mommy Iya with baby Primo. (Intrigued about the jingle? Check out my IG post below!) Contestants were all game singing their hearts out to impress Iya and Drew. Winners took home giant stuffed toy duckies and gift packs.

Philusa Corporation also gave out generous raffle prizes to guests. 🙂

During the event we were also informed about the importance of baby bonding. According to Dr. Lyn Malinit and Dr. Joy Malinit, Baby Bonding is a program designed to help get you and your baby get off to the best possible start in life. And based on neuroscientific research, a strong and healthy attachment bond will help your baby’s brain develop. All the more reason to spend a lot of cuddle time with your babies. For more info, visit


After a fun-filled afternoon, I happily went home carrying a goodie bag loaded with baby care products. Thank you Philusa Corporation and Nuffnang PH! 🙂

Nuffnang Mommy Bloggers - Babyflo Campaign Launch
Photo Credit:

Thank you so much for the goodie bag #philusa and #nuffnangph 🎁💝😉 #babyflo #LetloveflowwithBabyflo #PurplePiecesBlog

A post shared by 💜 Shane ~ (@amethystine) on


Babyflo Philippines

This is a sponsored post. All thoughts and opinions are mine.

Published: 2017-06-16 11:06:32


  1. Michi (@michisolee)

    I like these celebrity couple because they are simple, not PDA pero you know na love na love nila isa’t isa. May pacifier pa talaga si baby sa event, cute! I also have products from Phliusa din pala, kahit wala na ko baby. hehehe!

    17 . Jun . 2017
  2. Mhaan (@momyrockinstyle)

    Drew and Iya is one of my favorite couples, relationship goals talaga. Didn’t know Primo is already 9 months old. How time flies! Anyway, my son and I love BabyFlo Oatmeal Bath. I love the smell and it is very gentle on skin.

    17 . Jun . 2017
  3. Nerisa

    Baby Primo looks super cute! Baby Flo has been around for quite some time already but this is the first time I’ve heard they took endorsers. The family looks lovely and it was nice that you had a good time.

    19 . Jun . 2017
  4. Momma Mitch

    Oh, you were there! I was invited, too, kaso lang kakapanganak ko lang by the time I got the call so I declined. 🙁 Sayang. I’m a follower of these two pa naman, and their Baby Primo is soooo adorable! <3 Sila na pala ang endorser ng BabyFlo. We've been using some of BabyFlo's products like Petroleum Jelly. I got curious with the BabyFlo's Oatmeal Bath. I'll check it out at my next grocery shopping.

    19 . Jun . 2017
  5. Janice

    Oooh I’m interested in that baby bath with the oats. I heard that oats help heal eczema, which my baby gets frequently. I hope this product will help us with this skin condition.

    19 . Jun . 2017
  6. nilyncartagena

    Teka, teka, ang sarap ng goodie bags, daming laman! haha. Kidding aside, we used babyflo shampoo for Nate at bumili din kami nung malaking soap-free bath for Nate. Di lang mild, but also a lot cheaper than other brands.

    20 . Jun . 2017
  7. EINz

    Oh, I never get the chance to attend such product launch due to distant location and if usually falls on weekdays. You’re lucky to have the time to do so.

    I would love to try the oatmel bath for my daughter for her sensitive skin, I’m having a hard time looking for oatmeal soap, so I will try this one. Thanks for sharing!

    21 . Jun . 2017
  8. Berlin | Momi Berlin

    We’ve got here some samples of Baby flo.but haven’t tried them yet. Would do after all our stocks run out. Seems the product is promising, especially that oatmeal bath. I wonder if the price is reasonable, too.

    24 . Jun . 2017

Thanks for dropping by!

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