The Darker Side of Black: Manels Rocks to School
It is again that time of year when we start parting with the bright shades of summer and reach for the classic subtleties of black. Yes, it’s that time again when we start shopping for the Back-to-School season! So the hunt begins for the perfect pair of black shoes. While this may be one of your less exciting shopping expeditions, Manels Shoes Philippines puts together a collection that spices things up and explores the darker side of black.
Manels Leathergoods, the country’s pioneer brand in leather, heads into the Back-to-School season with its campaign entitled “Black Rockin’ School”. “We want to bring the sexy back into black” says Mark Siggaoat, VP for Operations of Manels. The Manels “Black Rockin’ School” collection highlights mid-cut leather boots, rubber-soled oxfords with a sneaker-type finish, and casual loafers for the men. For the ladies, modern mary janes and patent leather finish highlights the collection. “The Black Rockin’ School collection has a little bit of something for the rebel in each of us” says Siggaoat. While the brand continues to carry its comfort staples and classic school shoes, the campaign takes a fresh angle into the Back-to-School season by giving style-conscious students a chance to “strut their styles” into the hallways this season.
Leather remains at the core of the brand’s collection and campaign. Visibly, the store’s look for the season takes its cue from vintage 70’s punk rock. “We were inspired by that rugged black leather jacket look from the 70’s popularized by The Ramones” says Siggaoat. Manels continues to reinvent itself in staying at the forefront of leather footwear since its inception in 1964.
Checkout Manels at all major Metro Manila malls. Check out their Facebook page at www.facebook.com/Manelsleathergoods or through Twitter via @marksig_manels.
Published: 2011-05-25 18:44:20