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Philippine Fashion Week 2010 Opening Night


SM Department Store opens Philippine Fashion Week 2010

May 26, 2010 – Media personalities, models, bloggers, and fashion aficionados came together once again to witness the opening of the largest fashion event in the country – The Philippine Fashion Week.

It was a dream come true for a reluctant fashionista like me to attend The Philippine Fashion Week. Fashionistas and guests alike were at their best “Fashionably Chic” attire. I even spotted female celebrities like Ms. Desiree del Valle and Mrs. Christine Jacob-Sandejas all glammed up for the night. And oh boy, I was so lucky to occupy one of the front seats in the show.

SM Department Store officially started the fashion week showcasing its latest collections in three (3) categories: Ladies Wear, Accessories, and Shoes. Through the years, SM provided us with stylish yet practical fashion finds. Now they’ve even raised it a notch higher featuring pieces for resort, casual, work, and evening for the ladies wear. These collections mirror the very lifestyle of a modern Filipina who works at her office 5-6 times a week, parties with her girlfriends on Friday nights, spends time with her loved ones during weekends, and on vacations she goes to the beach to relax and have fun. Certainly, SM understands that SHE needs to accomplish them all in style.

RESORT. On focus were an impressive display of resort clothes in solid colors, floral, stripes, and sexy animal prints in flowing fabrics. We can enjoy the beach all year round with bikini tops and bottoms, tank tops, wraps and skirts, cover-ups and tunics, and beach pants.

CASUAL. The casual wear collection exudes total femininity with an array of playful dresses in rainbow colors and abstract prints. These are perfect clothes for shopping time, movie dates, and coffee with friends.

WORK. The office collection consisted mostly of collared blouses and ruffled shirts, high-waisted slacks and skirts, plus glamorous frocks – all in neutral colors.

EVENING. Pinays work hard but they play harder! The evening collection in basic black and white is especially created for intimate dinners, cocktails, late night parties, and clubbing.

If you’ve been wondering what brand of gorgeous shoes the models wore at the event, well it’s none other than “Parisian“. Yes you’ve read that right! Gone were the old-fashioned sandals with thick heels your granny or your mother used to wear. After taking on a 360-degree turn and having their debut last October 2009, Parisian shoes stepped out in style again this 2010 for more daring collections – Re-Belle with a Cause, Natural Palette in Beige, and Natural Palette in Blush. Wearing these “revamped” shoes will give you sexy gams in no time!

WWW (What Women Want) accessories also made its runway debut. Bib necklaces, Cleopatra cuff bracelets, and classic pieces from their Gold Collection ruled the runway for accentuating each outfit perfectly. Also featured was MSENSE (Men’s Accessories) consisting of fedora hats, functional bags, scarves, and shades. Both are exclusive SM accessories brands.

I had my eyes on this laced top & gold ballerina skirt combo. I think it’s time for shopping! Ciao!


Published: 2010-05-28 13:47:51


  1. Pink MagaLine

    Love the dress with animal print. Very nice! Hope to see that in stores soon.

    27 . Oct . 2010
    • Amethystine

      Nice indeed 🙂

      15 . Mar . 2011

Thanks for dropping by!

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