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Rajo For Parisian and Milanos Shoe Collections


Rajo Laurel for Parisian and Milanos

Rajo Laurel, a world-class Filipino designer collaborates once again with SM footwear brands Parisian and Milanos. The 2 exclusive collections were inspired by the Japanese culture, and Rajo took the Oriental flair to the next level during its launch last September 25 at the SMX Convention Center. The much awaited collaboration comeback has been very successful, making a buzz in the fashion world.


Rajo Laurel has been known for his chic and elegant couture collections. He had styled a lot of actresses and fashionistas in the local showbiz industry and also rocked the international style scenes. His collaboration with SM allowed him to discover his talent even further, taking the Japanese culture as a point of reference for both collections. He explained that he’s in love with “the graphic qualities of their traditional garb, the intricate art of the obi, the deep romanticism associated with the kimono and of course the zen balance of the modern Japanese aesthetic.”


The Rajo for Parisian collection features adventurously stylish wedges, boots, flats, and heels for women while the premier Rajo for Milanos collection introduces dapper casual and dress shoes for men.

Rajo! for Parisian and Milanos are available in the following SM Department Stores nationwide: 

  • SM Mall of Asia
  • SM North Edsa
  • SM Makati
  • SM Megamall
  • SM Cubao
  • SM San Lazaro
  • SM Manila
  • SM Fairview
  • SM Las Piñas
  • SM Bacoor
  • SM Dasmariñas
  • SM Lucena
  • SM Lipa
  • SM Baguio
  • SM Pampanga
  • SM Clark
  • SM Marilao
  • SM Cebu
  • SM Lanang
  • SM Mandurriao
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 The inspiration: Traditional and modern Japanese culture

Japanese inspired shoe collections - Rajo for Parisian and Milanos


His 2nd collaboration with Parisian features bold colors and patterns in brocade & satin, metallics, and suedes. Rajo! for Parisian shoes are affordable works of art from Php 999 – PhP 2499.

Rajo for Parisian Collection


I have my eyes on the red Sakura, the purple Kabuki, and the black Obi. I regret that I was exclusively invited but wasn’t able to attend the launch. 🙁 Hopefully, this won’t be the last collaboration.

Rajo for Parisian Shoe Collection


Rajo’s premier collection for Milanos had a classic take with the emphasis on quality using leather and suede. You can buy Rajo! for Milanos shoes at Php 1299 – PhP 2000.

Rajo for Milanos Collection

Rajo for Milanos Shoe Collection


Published: 2012-10-12 11:00:25

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