Author: Amethystine

Mother of two adorable boys and author of PurplePieces.com, Shalene R. is a stay-at-home mom who embraced blogging as a way of life. She considers motherhood as her greatest adventure. She's crazy about green tea, Pinterest, DIY projects, free printables, planners, bento meals, mason jars, Lana Del Rey, and Episode app.
Marketing Strategy
Marketing Strategy

Marketing strategy planning is an essential part of any small business’s development. It is the first step to establishing a unified corporate vision and mission statement and develops the framework for future business growth and development. It will identify and address key customer needs and build marketing programs and capabilities that complement and support these […]

Why it is Important to Implement a Marketing Strategy For Every Type of Business
Why it is Important to Implement a Marketing Strategy For Every Type of Business

Marketing strategy planning is vital for any business seeking to become more profitable. Marketing strategy is also referred to as marketing research and is a method that allows a company to focus its limited resources on the most profitable opportunities to improve sales and reach a sustained competitive edge. This strategic management of a company’s […]

Give your Baby’s #Skinmergency the Rapid Soothing Relief it needs with Aveeno Baby
Give your Baby’s #Skinmergency the Rapid Soothing Relief it needs with Aveeno Baby

This rainy season, our skin is extra vulnerable to triggers and irritations. Even babies are no exception to different skin conditions like Eczema. According to the Philippine Dermatological Society, Atopic Dermatitis is even more common among children as it usually starts before the child’s 5th birthday. Luckily, Aveeno Baby brings in exciting new products and new […]

Living With It Sweetly: Healthy Ways to Control Your Diabetes
Living With It Sweetly: Healthy Ways to Control Your Diabetes

Diabetes has been a bitter pill to swallow, particularly for countries affected by the rising number of cases every year. In 2019, approximately 463 million adults (20-79 years) were living with this chronic metabolic disease, characterized by an increase in blood sugar levels; by 2045, this will rise to 700 million, according to the International Diabetes […]

Coca-Cola supporting community access to clean and safe water through new 2030 Water Strategy
Coca-Cola supporting community access to clean and safe water through new 2030 Water Strategy

Access to clean water for handwashing continues to be very important in the Philippines’ campaign against COVID-19. For people in big urban centers, the safety of handwashing comes easy and without much thought as water flows freely on tap. But for some remote communities, people need to take risky and long journeys to collect water […]

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