Nike Sportswear Summer 2010 Collection Stylist’s Session
Last May 20, 2010, Nike Sportswear launched its Summer 2010 Collection through a style session held at Nike Park, The Fort Bonifacio. It was also an opportunity for guests to have a sneak peek of Nike’s Fall 2010 Collection.
â€œNike Sportswear continues to drive innovation in sportswear by blurring the lines where the athlete stops playing and starts living. The Summer/Fall 2010 collections synthesize classic NSW styles with current athletic needs and up-to-date design. Pieces from these collections are day-to-day essentials with stylish designs and intricate finishing,â€ said Mae Dichupa, Nike Philippines Country Marketing Manager.
To fully illustrate the versatility of Nike Sportswear apparel, famous stylists from the fashion industry were invited to dress up a few UAAP personalities showcasing Nike’s newest collections. Among the stylists who graced the event were Ana Kalaw, Bea Constantino, Mariane Perez, Ram de Vera, and Rachelle Que. UAAP personalities who joined were sportcasters Erin Torrejon of the DLSU Archers and Jessica Mendoza of the Ateneo Blue Eagles, former sportscaster and now host of Quick-E Aaron Atayde, DLSU Archers’ Power Forward Joshua Webb, and FEU Tamaraws’ “Veteran Rookie” RR Garcia.
Media guests and fashion bloggers also participated in the style session. I was teamed up with Ms. Rachelle Que (stylist) and Ms. Jessica Mendoza (model). It was a fun afternoon of a dress-up game and meeting gorgeous people from the sports and fashion industry.