Beauty shopping just got a little easier at SM City Grand Central with the opening of BLK POP-UP, giving makeup lovers another destination for fuss-free, everyday beauty.

Known for its uncomplicated approach to makeup, BLK brings together versatile products designed for real-life routines, whether it is a quick touch-up before heading to work, a fresh look for a day out, or a little extra polish for a night with friends.

At the heart of BLK’s beauty philosophy is simplicity. Rather than overwhelming shoppers with complicated routines and hard-to-use formulas, the brand focuses on high-quality makeup that is easy to apply, convenient to carry, and made to fit naturally into everyday life.

Its selection is also guided by a growing interest in beauty that cares for more than just the way products look on the skin. BLK offers products that are 100 percent vegan and cruelty-free, using skin-loving ingredients and formulas made without parabens, phthalates, SLS/SLES, mineral oil, dyes, alcohol, artificial silicone, and artificial fragrances.

That emphasis on mindful beauty extends beyond the products themselves. Through its commitment to doing good for the community and the environment, BLK supports causes and initiatives through its partnership with 1% for the Planet, reflecting the brand’s belief that beauty can be both enjoyable and responsible.

With its new location at SM City Grand Central, BLK brings its signature mix of easy beauty and conscious choices closer to shoppers looking for products that can keep up with everyday life.

For beauty enthusiasts, the new BLK offers more than another stop for makeup. It is a chance to discover a beauty routine that is uncomplicated, approachable, and made with good intentions. Visit BLK POP-UP at the 3rd level of your most loved SM City Grand Central.

Published: 2026-10-19 23:22:46