October is for the kids, and at your most loved SM City Valenzuela, it is also a perfect excuse for the whole family to play, discover, eat, and make memories together. The best family days do not always need a carefully planned itinerary. Sometimes, all it takes is a favorite place to play, something delicious […]
There’s something about spending the day with family that makes even the simplest moments feel special. A shared meal, a little laughter over dessert, or a spontaneous photo together can easily become a memory you’ll treasure long after the day is over. And at SM City Valenzuela, those moments are getting a little more picture-perfect. […]
SM Malls in Grand Central, Sangandaan, and Valenzuela are calling on communities to share the joy of reading through The Great Book Share, a book donation drive that encourages mallgoers, tenants, partners, and families to give pre-loved books to readers who need them. Running until October 25, the initiative invites the public to donate books […]
As Filipino consumers shift into the holiday mindset, SM City Grand Central is giving local entrepreneurs a timely opportunity to introduce their products to new customers through its Matcha Takeover, a campaign that brings together homegrown micro, small and medium enterprises (MSMEs) around one of the country’s increasingly popular food trends. Officially launched on September […]
The dance floor at SM Center Sangandaan came alive as campus crews brought their best moves, energy, and choreography to the first elimination round of Campus Takeover: Dance Groove Competition last September 12. Six schools and 60 student participants took part in the high-energy showdown, drawing an estimated crowd of more than 600 […]
Get ready to shop, save, and score big at SM City Grand Central’s 3-Day Sale Plus One happening on August 28, 29, and 30, with an extra day on August 31! It’s four days of exciting deals, must-have finds, and sulit shopping moments you won’t want to miss. From fashion and beauty to […]
PASAY CITY, Philippines, July 3, 2026 , SM Foundation formally welcomed its largest-ever batch of 1,100 college scholars during its Scholarship Awarding Ceremony, strengthening its long-standing commitment to expanding access to higher education for deserving but financially challenged Filipino youth. The 1,100 new scholars represent the largest batch accepted into the SM College Scholarship Program […]
They say the way to a man’s heart is through his stomach, and when it comes to celebrating the man who has always been our hero, nothing says “thank you, Dad” quite like a memorable feast. This Father’s Day, take Dad on a delicious food crawl across SM City Grand Central, SM Center Sangandaan, and […]
With only days before the opening of School Year 2026–2027, thousands of students in Caloocan and Valenzuela are returning to cleaner, safer, and more welcoming school environments following coordinated volunteer efforts led by SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela under the Department of Education’s Brigada Eskwela 2026. Held on June […]
Families filled SM Center Sangandaan, SM City Valenzuela, and SM City Grand Central on Easter Sunday, turning the malls into lively hubs of holiday celebrations. Children and parents spent the day exploring Easter-themed attractions, participating in hands-on activities, and capturing festive moments with family photos. The malls featured bigger-than-life Easter displays, including pastel installations, oversized […]
Three major malls in North Metro Manila joined the global observance of Earth Hour on March 28, switching off non-essential lights and hosting activities that drew communities into a shared call for environmental action. At SM City Grand Central, the annual lights-off moment transformed into a Neon Dance Party, where shoppers gathered in dimmed spaces […]
Easter is hopping into full swing at SM, bringing with it a delightful mix of whimsy, treats, and family-friendly fun. Shoppers can look forward to an eggs-tra special celebration. From colorful surprises to sweet indulgences, the spirit of Easter comes alive with every aisle you explore. At the heart of the festivities is The SM […]
Moving beyond the traditional crimson and gold of the Lunar New Year, SM City Grand Central has unveiled a moving installation to welcome the Year of the Fire Horse with a rotating, “Power Pink” carousel that bridges ancient symbolism with a modern, “Lucky Feels” aesthetic. The installation, which has quickly become the mall’s […]
The new year kicked off with smiles and warm hearts as SM City Grand Central and SM City Valenzuela donated 1,450 plush toys to children and persons with disabilities across Northern Metro Manila. SM City Valenzuela distributed 700 plush toys, while SM City Grand Central contributed 750, bringing joy to underserved communities, including children in […]
Mornings at SM got a refreshing upgrade as Morning Beats & Brews turned the simple ritual of coffee into a vibrant lifestyle experience. Blending curated DJ sets with the comfort of a good brew, the event brought an upbeat yet relaxed rhythm to early mall hours, inviting shoppers to start their day with better energy […]
The holidays just got easier. SM is turning gift-giving from “ugh, what do I get them?” to pure “yes, nailed it!” This season, skip the guesswork and give gifts that actually make your friends and family smile. From fashion faves to foodie baskets, SM has everything you need to make your presents feel personal, thoughtful, […]
SM Malls in Grand Central, Sangandaan, and Valenzuela invite everyone to play Santa and share the warmth of the season through the SM Besties of Joy 2025 campaign, a heartwarming twist to SM Cares’ beloved holiday tradition. Evolving from the iconic Bears of Joy, this year’s Besties of Joy introduces four charming bunnies […]
The spirit of Christmas took on a grand new form at SM City Grand Central as the mall unwrapped its dazzling holiday centerpiece, Grand Central Yuletide. This multi-sensory Christmas spectacle reimagined festive malling with a layered celebration of sights, sounds, and heartfelt wonder, transforming every floor into a chapter of a Christmas story waiting to […]
The word war continues as 183 young spellers from different parts of Camanava participated in the highly anticipated SM Super Spelling Bee at SM City Grand Central. After a successful debut last year, the SM Super Spelling Bee is making its much-awaited return, inviting young spelling champs from across the country to take the stage, […]
Who lives in a pineapple under the sea?! Kids and kids at heart definitely have all the reason to celebrate as SM City Grand Central transforms into Bikini Bottom this September, bringing activities and attractions specially made for SpongeBob SquarePants fans inside and outside Camanava. Located at the 5th level of SM City […]
In time for the holiday season, SM City Grand Central, in collaboration with PESO Caloocan and DOLE Camanava, recently hosted a job fair, providing an avenue for jobseekers to secure employment by means of connecting them with employers eager to solidify their company’s workforce ahead of the Christmas rush. Held at the 5th […]
In the Philippines, long weekends are sacred. They are the perfect mix of rest, adventure, and making the most of every peso. This August 29, 30, and 31, SM City Grand Central is giving shoppers the perfect reason to welcome the “ber” months with a sale as big as the long weekend itself. For three […]
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